About Us

We are a coalition of social media influencers – bloggers, athletes, activists, and entrepreneurs – who share the goal of promoting diversity in outdoor spaces where people of color, LGBTQIA, and other diverse identities have historically been underrepresented. We are passionate about promoting equity and access to the outdoors for all, that includes being body positive and celebrating people of all skill levels and abilities.

The past few years have seen a surge of advocacy around promoting diversity in the outdoors and social media has played a critical role in empowering individuals to join this movement and reach more allies. We created the Diversify Outdoors coalition to better connect those leading the movement through social media and, by providing a united front platform, we aim to grow our community and provide resources to others seeking information, allyship, and collaboration opportunities.

Our coalition members range from individuals who work full-time on organizing and advocating for diversity and equity in the outdoors, as well as individuals who do so while balancing full-time careers in separate fields.  But the one thing we all have in common: we are leaders in social media advocacy of promoting diversity and equity in the outdoors. Collectively, we reach over 154k followers through Instagram alone. But we don’t stop there; our coalition members are regularly featured in nationally distributed magazines, newspapers, podcasts, radio shows, documentaries, and digital media. Our members also work with retailers and brands as ambassadors and consultants, as well as hold leadership positions in environmental, conservation and outdoors recreation organizations.

We are leaders and lovers of the outdoors. Join our movement by using #DiversifyOutdoors on social media and visit our Get Connected page to learn more.


Film festival
Climbing festival
Production company
Skydiving record jump
Queer youth focused outdoor education non profit

Outdoor apparel