Diversify Outdoors
Diversify Outdoors
WE PROMOTE DIVERSITY IN OUTDOOR RECREATION AND CONSERVATION


About Us

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About Us

We are a coalition of social media influencers – bloggers, athletes, activists, and entrepreneurs – who share the goal of promoting diversity in outdoor spaces where people of color, LGBTQ+, and other diverse identities have historically been underrepresented. We are passionate about promoting equity and access to the outdoors for all, that includes being body positive and celebrating people of all skill levels and abilities.

 

 
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The Outdoor CEO Diversity Pledge pairs leading outdoor brands in one-on-one relationships with inclusion advocates to advance representation for people of color across the industry. 

 
 

200k+

Over 200k followers on Instagram

6

6 successful outdoor diversity & inclusion blogs

6 monthly climbing/hiking meetups in 6 major cities (Chicago, New York, Bay Area, DMV, Portland, Seattle)

3

3 annual climbing festivals

 
 

Why?

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Our Goal

Members of the Diversify Outdoors coalition work hard to address representation, access and cultural identity within outdoor industry and conservation. At heart, we’re storytellers, tapping into the American tradition of building community around stewardship and enjoyment of green spaces. If you spend time outdoors then you know just how important it is to protect and safeguard our public lands. The U.S. is 38% minority and well on its way to becoming a minority majority country in 2044. However, out of the 292.8 million visitors to national parks in 2014 only 22% were minority.  Similarly, people of color and other diverse identities have long been underrepresented in the outdoors industry and its advertising campaigns, despite our undeniable purchasing power.

Our goal is to disrupt traditional narratives of who is active in the outdoors in favor of more inclusive, richer snapshots of outdoor recreation in the US.  Let’s tell the entire story. Let's celebrate all the colors, genders, body types, and communities enjoying the outdoors. All are welcome in our movement; check out our page on Allyship to see how you can get involved. Donate to coalition member organizations, post an internship, or even write your favorite brands to ask them to diversify their brand ambassadors and marketing efforts.

We’re stoked about the amazing #DiversifyOutdoors organizations working hard every day to increase representation for women, people of color, LGBTQIA, body positivity, and diverse communities in our outdoors spaces. Want to learn more? Check out our Get Connected page or just keep scrolling.

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Resources

Find resources to discuss diversity, equity and inclusion in the outdoors with your company, school, conservation group, meet-up, non-profit, etc.


Get Connected

Whether you’re new to the outdoors or an experienced athlete looking to connect, the Diversify Outdoors coalition can help you find an organization that meets your interests. Coalition members organize film festivals, climbing festivals, skydiving events, speaking engagements, hiking meetups, conferences and more in YOUR AREA!

Get connected, get involved and find ways to give back.

 

Join the movement and help #DiversifyOutdoors

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