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James Dong


Last Minute Gear


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Steering Committee Member



The Basics

Company Name: Last Minute Gear
Location: San Francisco
Founded: 2015
Full-Time Employees: 4
Products: Buy, rent, or borrow gear for camping, backpacking, snowsports, or climbing
Social: Website // Facebook
Claim to Fame: Our rental program is 24/7 via our automated, smartphone-based self-service system



The Culture

The best thing about working at Last Minute Gear is: Our commitment to the mission to reduce waste & increase access to the outdoors
When we’re not working, we’re: Out in the backcountry thinking about how to get more folks out there with us.
What we’re reading: A mix of fiction and more businessy books
What we’re listening to: Our playlist is SO random! It goes from metal to pop, dubstep to country, whatever the app randomly selects
If they made a movie about our workplace, it would be called: The Climb
Inclusion in the outdoors matters because: Only staying indoors is like… only eating the food of your culture that you grew up with; easily missing out on more than half of what there is to offer!

Five years down the line, it’s our hope that: People recognize that renting, or borrowing are better ways of getting outdoors, and are able to have more adventures and save more money by doing so.


The One-Year Goals

(What’s the company culture we wish to create?)

  • To be added later!